Does your brand equate to YOU? Are YOU your own brand?
In today's world where there are so many freelancers, influencers, mompreneurs, and independent professionals the need to market their work has evolved in a personal eponymous brand in which the brand itself is the actual person. Whether you’re a coach, online entrepreneur, independent professional, influencer or speaker, beautiful and professional photography can really take your branding to the next level.
What is Personal Branding Photography?
Personal brand photography is the art of using high-quality images to tell the story of your brand when YOU are your own brand.
This specialized photoshoot is perfect for freelancers in any field. Using photos to market and advertise your brand not only positions you as an expert in your field but it gives your clients and audience a more authentic brand experience.
So yes! Professional photography can really take your branding to the next level.
And, I would love the opportunity to assist you with your personal brand photography by offering you a professional, customized photo session that brings every aspect of your brand to life. Not only will I help you create a visual version of your branding message but we’ll also create a photo experience that will leave you feeling great. Your brand photography will draw clients in and give them a reason to choose you. We look forward to working with you and bringing your vision to life.
How a personal branding session is different than a headshot session?
Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways.
With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, they are part of, but we don’t stop there. We delve deep into not just who you are visually but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.
What is included in a branding photography session (s)?
These sessions are more customized than a headshot session, so there are lots of factors to consider including the location(s), outfits, branding colors, brand messaging, etc. Therefore, our pre-shoot experience will be more involved and in-depth in the pre-planning stages. We help you decide how to best translate your brand into images that you can use on social media, your website, and in advertising.
Each brand is different and each session is personalized. These sessions also differ from our regular sessions in that we include the digital files. You will end up investing more into this type of session than you would with a headshot session, simply because you’re getting a wider variety of images, and more time spent with planning, consulting, and finally, shooting. With these images the end goal is to help you be more profitable in your business, so think of these images as a true investment in your brand. We are happy to set up customer recurring packages based on what you need for your business.
Is a personal branding session right for you? How do you know if you need a personal branding session?
You should consider a personal branding session:
- If you own any kind of business.
- If you are the face of your brand and it is important for people to connect with you.
- If you wish to take your business to the next level by stepping up your visual branding.
- If you want your ads to look fresh, polished, and professional.